Steel Hut is a women-owned design studio who, in partnership with Skylab Architecture, developed plan sets for Quonset-style dwellings. To bring these plans to market Steel Hut owner Marie Saldivar, engaged in our vision, values and brand strategy process to define how they show up in the architectural and interior design space.

We identified their ideal client and crafted marketing and business development plans tailored to reach them. A key outcome of this strategy was a product partnership with Schoolhouse Electric for the design and buildout of Steel Hut’s model home. The collaboration included a behind-the-scenes tour shared with the brand’s 500k+ Instagram followers, boosting awareness and credibility.

We worked with a stylist and photographer to capture the space and secured a feature in Dwell, positioning Steel Hut in front of a national audience of design-forward consumers.