Slow Roads began as a daily creative practice inspired by The Artist’s Way, one of Kate Sullivan & Co’s recommended reads for anyone who needs a creative push.

Rather than journaling, founder Evan Dublin posted one photo a day to Instagram—an experiment in mindfulness and storytelling. The project resonated deeply, garnering hundreds of thousands of followers and evolving into a full-fledged retail brand. Evan partnered with longtime friend and collaborator Katie Costanza to sell collections they had amassed through their many travels together.

To articulate the spirit of Slow Roads and communicate its mission with clarity, Kate was brought in to shape the brand voice. Through strategic messaging work, they developed the brand’s tagline “Made with time” and the core tenants of the brand’s voice—capturing the essence of Slow Roads in a way that will endure.

Kate Sullivan & Co continues to oversee communications for the brand.