Alex Kalita came to us immersed in client work hoping to make more space for her personal life. As the founder of her own growing firm, Common Bond Design, she loved the creative control, but was ready to build something more sustainable—both professionally and personally.

Over the course of three years, smart processes and clear client agreements transformed not just her workflow, but her energy and presence as a leader. In her personal life, she found time to date, get married and start a family.

When it came time to prepare for maternity leave, coverage was secured, and core technologies were upgraded to ensure the business could thrive in her absence. The result was a seamless transition, giving Alex the time and space she needed to welcome her child.

Strategic PR support also led to standout features in The New York Times and Architectural Digest’s Clever, helping position the firm for continued growth and recognition.