Copeland & Co. underwent a strategic restructuring to clearly separate its interior design services from its real estate staging operations. Originally founded by Kat Maund as a staging company, the firm soon evolved as Kat’s passion for architectural interior design took center stage.

To support this shift, we developed a plan to give each branch of the business the clarity and autonomy needed to grow on its own path—with the long-term goal of preparing the staging side for sale.

We crafted distinct brand identities, launched dedicated websites, and tailored staffing strategies for both divisions, ensuring each could stand confidently on its own.

In Spring 2025, Kat sold off the staging inventory, completing the transition. Today, Copeland & Co. continues to thrive as a focused, full-service interior design studio.